A large boutique opened in our mall last year, maybe the year before, and Micki recently met with the owner to have her books sold from one of the store's many display booths. We drove over to see the display, and as we entered, I had a familiar feeling. Here, I thought, is a somewhat outmoded delivery system for our endless human need to buy things. My senses swirled, and memories of other malls in other places came flooding back. As I settled on a bench to watch the people go by, I realized just how much of my life has had a mall as its setting.
When I was growing up, the Berkshire Mall on the outskirts of Reading was our closest mall. There were countless storefronts, hundreds of places to sit and loiter, and large spaces filled with massive green plants with waterworks interspersed. Except for the enclosed nature of the mall, it could have just as easily been a busy downtown street bustling with shoppers, wanderers, and family members exhausted and looking for a reprieve from endless spending.
Every mall in America once held the same expectations for those who crossed the thresholds. There were hundreds of stores, ranging from book and shoe shops, toy stores, restaurants, places to purchase apparel, jewelry, furniture, knick-knacks, newspapers, coffee or other beverages, to places to gather to eat or to relax or play arcade games.
The shops were arranged up and down both sides of the mall's broad corridors. In the central area, elevators and escalators took one to the second level to access massive department stores situated within the cyclopean shopping center. There were many such emporiums with names like Pomeroy’s, Wanamaker’s, Sears, and JCPenney. The Berkshire Mall also had a few pharmacies and a Woolworth’s in the old days.
Dotted prolifically throughout the concourse were hundreds of free-standing kiosks selling tchotchkes, doo-dads, thingamies, whatyacallums, and hooza-whatsits. There were food vendors galore, and almost as soon as one entered, the scent of baked, fried, fast food, roasted peanuts, soft pretzels, ice cream, sugary drinks, and other treats wafted over you. Beneath it all hovered the potent aroma of buttery movie theater popcorn.
The panoply of sense-shocking, mind-numbing spectacle was more than a little kid could stand. I, like some desert-marooned wanderer, shambled into the marketplace and was quickly overcome. I loved it. As soon as I had wheels of my own, I spent every moment I could at that mall and then branched out to the other malls in the region. Each larger town in the area had its own unique mall. All participated in the same basic rules of mass-market consumerism, but all were laid out differently. At each, I experienced a wondrous variety of shops and stores in an infinitely renewable variation of wonder and desire to spend my money.
The Lebanon Valley Mall, near Schaefferstown, became a hangout for some of my former classmates. We would regularly gather to see movies, hang out at the music store to rifle through CDs and tapes, pester the bookshop clerks, and eat enough sugary foods to overstimulate the combined nervous system of an entire elementary school. Sometimes, after Christmas or birthday cards had been opened and cash deposited, we ventured to other malls, too.
A few miles away in downtown Lancaster was the Park City Mall, which was more vast than the Berkshire Mall and was shaped like a starfish with a huge central hub capped with what looked like a circus tent. Each arm or spoke was full to the brim with all the shops one could imagine. Near Philadelphia, the King of Prussia Mall rivaled them all for size and magnificence.
Proverbs says that a fool and his money are soon parted. Well, I'm not ashamed to admit that when I was younger and regularly went to all the malls, I was that fool. I could always find something I wanted to purchase. Sometimes—who am I kidding?—most times, it was books and comics. I also splurged on music, movies, food, and t-shirts.
When I moved to Asheboro, being a connoisseur of malls, I visited the Randolph Mall (now called the Asheboro Mall) and probably spent too much time and money there, too. Like other malls, it had portals to Sears, Belk, Dillard's, JCPenney, and a movie theater. It was modest compared to the Four Seasons Mall in Greensboro or the more massive shopping experiences to be had in Raleigh, Winston-Salem, Charlotte, or Chapel Hill, but nevertheless had everything that a mall usually boasts, including its denizens, commonly, not to say derogatorily, called mall rats.
Early on, I learned that there are those humans who thrive exclusively within the gravity of a shopping mall. They are regulars, always there from the moment the doors open until stores close and the security guards kick them into the vast parking lots, shouting, “You don't have to go home, but you can't stay here.”
There is a perpetual range of misfits and hooligans, lonely (and skeevy) old-timers, jersey-bedecked jocks, overly made-up and scantily clad cheerleader types. There were the overweight and acne-stricken, the nerd, the dweeb, the geek, and the slob. A short guy with tightly braided long hair in a faux leather jacket—a variant of him exists in every mall—talks to his shabby cronies about how he was once an MMA fighter, leading his small band of poorly washed, greasy-haired stick-at-naughts forever in a pageant around the mall, bothering shop owners and clogging up the food court.
Early on in my residency in Asheboro, I got a part-time job in our mall's bookstore. Unlike most of the shops, this place had its own doors to the world that opened earlier and stayed open later than the mall. I used to wonder if any of these mall people ever went home. I secretly believed that some of the ‘mall rats’ actually lived in the walls, behind panels concealing a closed storefront, or precariously balanced in handmade hammocks way up in the rafters. Instead, they just vanish at 9 p.m. and reappear when the mall opens at 10 the next day.
In 2001, Asheboro had a downtown that some ghost towns would have found to be a little too dead. The mall (and the newly completed Walmart Supercenter) were the main hubs of commerce in our small town. I'm glad to say that is no longer true. The downtown is a bustling, thriving, and lively center for food and commerce, and the mall has since begun to fall into the shadow of its former consumer glory.
Now, walking out of the boutique shop and into the wider mall, we see the remnants of shops that are boarded over with neatly painted vistas or photos of families—ironically—outside enjoying nature. Others display enlarged black-and-white pictures of the town's shopping history. Huge swaths where stores once beckoned to shoppers and loiterers are now just wall space.
A few stores remain in operation as I write this. We have a large sporting goods center, our humble movie theater, a Belk department store, a Chick-fil-A, a jeweler, the boutique shop, a few clothiers, and a men's suit retailer. There are several large shoe stores, a smelly bath lotion place, a phone case shop which I swear is a front for some illegal enterprise, a city utility counter to pay water and power bills, the bookstore I briefly worked at, and the Dragon Egg Chinese takeout.
There are a few stores that open to the outside, attached but not accessible from inside the mall. There is a small, perpetually empty arcade, and a host of benches, tables, and cordoned-off areas for queuing (but for what?) are all that remain of a once vibrant shopping experience.
I am of two minds about this. Once a great fan of malls, I now see the benefit that comes from supporting local businesses. When the downtown began to thrive, the mall faltered. It has never regained itself, which implies that the downtown has put down solid roots. Who could lament that?
We have heard promises that one day soon, the mall will be remodeled into an indoor/outdoor format. Whether strictly true or not, I am ambivalent. As I sat there, I was struck by how much the place feels like an airport that is under construction. Not much is going on, except for the people who show up to fill the empty space.
Small packs of people rove here and there. Oldsters do laps. Groups of straggly teenage girls guffaw when older boys walk by on their way to get a slice before the movie starts. A group holds hands in a circle in the central open area, either praying to bring the mall down in a puff of dust, or to keep it up so they can continue to have a place to perform their rituals without being in the weather.
I see a beleaguered mother pushing a double stroller and corralling two toddlers while hollering into her phone. A very young couple gently clasp hands and then nervously look about to see if anyone is watching. Grandpas sit on the benches, looking paunchy, bilious, and fed up. Grandmas with hair like the atmospheres of gas giants gossip around a table by the Chick-fil-A. A little kid is wailing. A security guard is talking to a man with a mop and bucket. A woman with sunken cheeks and feverish eyes barks at her boyfriend, who has a neck tattoo of a female devil and an unwashed mullet.
All of this happens within the air-conditioned safety of our neighborhood shopping mall. There aren't many stores, but the people still gather, wander, hang out, loiter, and live their lives. Behind it all, that deep aroma of buttery popcorn. Over the low-level speaker system, "Drops of Jupiter" by Train is playing. Of course it is. It's the theme of all malls everywhere.
Once a symbol of capitalism, a pillar of the American community, an institution of unbridled consumerism, a festival of food, pop culture, acquisitiveness, materialism, and gangly teenage independence, the American shopping mall is a pale shade of its former glory. As if the organism is breaking up, the parking lot periphery is now full of standalone shops, dentist offices, retail coffee stores, banks, and a Chipotle well away from the infrastructure that once drew thousands per day. Those stores and the businesses downtown now drag people out and away from the mall.
I see an empty building, dank, dark, conduit hanging from once glowing lights, dry fountains, stained rugs, pigeons roosting in the skylights. It is a dim prophecy of a time when all malls are extinct. It might be better that way, but it makes me sad, nonetheless.
Micki walks up and startles me from my deep reverie. “I'm going to get my nails done,” she says, gesturing to a large purple neon sign near where I'm sitting. I nod. “I'll be at the bookstore,” I say.
It's not much, but it is our mall. For now.